Confessions of a Media Hacker: Why Marketing Has Changed Forever

Confessions of a Media Hacker: Why Marketing Has Changed Forever: Technically, Mitch Joel is a respectable businessman. But he prefers that you call him a media hacker. “When people think of hacking, they usually think of people stealing back accounts,” he says. “But I look at it as taking components of things that exist and putting them together in fast and crude ways to see if there’s something there. You’re trying to come up with a solution quickly, and there’s a high level of experimentation.”