AfricaBusinessForbesTechnology
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9 Things African Businesses Shouldn't Do On Social Media - FORBES
Use social media the right way, and you can attract new customers and boost your business. Use it the wrong way, and you can spark a backlash that’ll melt your reputation to a sticky puddle.
Here’s an example of the wrong way. Last September, a loyal fan of Wilcoxson’s Ice Cream posted a comment at the Montana company’s Facebook page: “Hey saw ur cookies and cream has gelatin in it. Does it contain pork? I am a muslim and love your ice cream.”Wilcoxson’s CEO Matt Schaeffer replied: “We don’t deliver outside of Montana, certainly not Pakistan.”
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