Three Ways Marketers May Be Pushing Away Consumers

Three Ways Marketers May Be Pushing Away Consumers: This article is by Robert Wollan, global managing director of the Accenture Sales & Customer Services practice. He is co-author of Selling Through Someone Else: How to Use Agile Sales Networks and Partners to Sell More (to be published by John Wiley & Sons, Inc., in 2013) and co-author of The Social Media Management Handbook, also published by John Wiley & Sons, Inc.